Become a vendor

Become a Sponsor

We have a number of opportunities for sponsorship at the Paso Robles Cycling Festival. Each sponsor package is crafted to meet your unique needs, for example, brand exposure, activation opportunities, market research with participants. Please see our partner pack below or contact for further details on becoming a sponsor. 

Available Sponsorships

PRCF Title Sponsor

PRCF Presenting Sponsor

Element Sponsorships:

  • Velo de Femme

  • SunDay FunDay Ride


  • Kid’s Bicycle Rodeo

  • Poker Ride Partner

  • Café at The Hub

  • Pasta Feed

  • Group Ride (various)


The Cycling Village is an indoor expo area in The Hub (Festival HQ). Vendors vary from cycling clothing, equipment and accessories to any product that would be a nice fit for families that enjoy getting outside. Businesses that really benefit from the vendor expo are those that want to make the weekend a working vacation. Festival participants usually show up in the morning, then ride most of the day, and then return to the expo at night. Take time during the day to get out yourself and enjoy Paso, while picking up new clients in the morning and evening.

Booth spaces are 10 x 10 or 10 x 20 and are available from Friday morning to Sunday evening.    

Outdoor expo space is available on request.

Please apply below if you are interested in joining the Cycling Village or complete the Vendor Pack and mail it along with payment. 

Become a local business partner

If you're a winery, brewery, local store or business, please consider becoming an official Event Partner. There are lots of benefits and ways for you to engage with our Event participants, who come from areas all over California and all over the US. Increase your reach by showing your product to our participants.

 Please contact for more information.