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Affordable Marketing Opportunities
Targeting the Recreational Bicycle Rider Market
Great Western Bicycle
Rally
Paso Robles
California's Central Coast and Wine Country
May
25 - 28, 2012
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Event Facts:
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| Who? |
1,700 avid cyclists of all abilities, who come together each Memorial
Day Weekend to join friends, family, and other cyclists for this cycling celebration. Riders range in age from
3 to 80 years old. Located in the beautiful wine country of Paso Robles which is ideally situated between
San Francisco and Los Angeles. |
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| What? |
The Great Western Bicycle Rally is a
3-day event held at the Paso Robles Event Center. The event includes 25 fun rides, Velo De Femme
women's ride and clinic, the challenging Great Western 100 Century and Metric Century rides, kid's
games and cycling skills tests, camping, social events, vendor marketplace and more. |
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| How? |
- Place an ad in our rider booklet
- Include a brochure or sample in our rider goodie
bag
- Participate in our Vendor Marketplace
- Participate in Velo De Femme/Great Western 100 rides
- Contribute product or services to our giant raffle.
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| Why? |
Find new riders for your tours and events or buyers for
your products. Our advertising and vendor space is affordable and targeted.
Because it is a 3-day event, we can provide more exposure and opportunity for
you to make personal contact with your potential customers. |
Possibilities:
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Learn
More |
Rider
Booklet Ads |
Booklet
includes routes and schedules: Ads range from $90 to $165 |
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Learn
More |
Goodie Bag |
Include
your flyer in our goodie bag: $75 |
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Learn
More |
Vendor Marketplace |
$200
for 2 days or $275 for 3 days. Ride during the day, work your booth in the
evening. Price includes event registration and camping. |
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Learn
More |
Product Donation |
Raffle
Prize(s) or donate 1500 samples for our Goodie Bag.
Receive recognition in our Rider Booklet, on our web site,
newsletters, and on our Rally signage. |
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Learn More |
Presenting Sponsor |
Custom sponsorship packages available for
Velo de Femme and Great Western 100 rides |
What Do
Past Vendors Say?
Tri Sports
Jewelry and Apparel has participated in the Great Western Bike Rally the past
three years. As an expo business owner and an athlete, the GWBR is the perfect
venue. The expo is open early morning and evenings, leaving the most of the day
free for biking, wine tasting or whatever is your pleasure. Paso Robles is a
wonderful area with renowned wineries, olive tasting and gourmet restaurants.
The event producers strategically plan evening events to bring the riders to
the expo with a wine and cheese party, bike show and an opportunity to sell
your no longer needed bike stuff on Friday and Saturday evenings. My sales were
up significantly this year, despite the economy and the rate includes camping
at the fairgrounds, if you wish. I also did the century ride out to Hearst
Castle on Sunday, met some new biking friends on the way, enjoyed the great
countryside and ocean, plus got in some good hill training. The GWBR is
definitely on my "A" list of events.
Patty
Sanders, Owner Tri
Sports Jewelry and Apparel
The GWBR is an
awesome event for riders and vendors alike. In addition to taking advantage of
the genius ride route guide daily I also had a captive audience that was
thrilled to be able to test ride new product each day. It is the perfect demo
scenario.
Tori
Broughton, Trek Bicycle Corporation
CycleAware has
been part of the GWBR for many years. We'll keep coming back because of the
camaraderie and loyalty of the GWBR participants who purchase our products from
the expo. It's like having a reunion of cycling friends every year. It's not
overcrowded with exhibitors so we get to have meaningful one on one time to
talk with the cyclists and educate them on the CycleAware line of products.
Lee
Gilbert, CycleAware
Thank you for reviewing our offers and your valuable
time. Please contact Chris@GreatWesternBicycleRally.com
for questions or if you would like to participate.
We hope you
have a successful riding and business season!
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Chris and Angie Merrill
Great Western
Bicycle Rally Directors
info@greatwesternbicyclerally.com
562-455-0157
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